Framework: Make content worth making
Make content magic.
process
100 posts
Video: Efficient Persister Walkthrough
Joel walks you through the Efficient Persister framework.
Daily Lab: More is too much
How little can you do, how often?
Daily Lab: Where sales and marketing meet
The customer isn’t on a journey. You are.
Daily Lab: Are you selling hours or insight?
Which would you rather do? Increase your effort or your insight?
Commentary: The art OR science of marketing?
When you need to get your marketing done, you can get trapped thinking it’s a simple science, or an abstract art.
Framework: Fill-in-the-Blanks Content Writing
We’re going to jump past all the theory and do a content writing fill-in-the-blanks exercise.
Model: News, Nope, (K)Nowledge
There’s so much you can write down before you start writing, all of which gives you the structure to hang your ideas on—the frameworks with which to build out your content and communication.
Framework: Marketing Message Maker
Today, we’re going to combine a little bit of science with a little bit of art to help you figure out what to say when you’re asked what you do.
Video: Small Actions, Big Planner
Welcome to our first video! Each month(ish), we'll be turning one of our mental models—for demonstrating your value at a distance—into a framework you can use and apply. And then we'll create a video walking you through the procedure for using the framework.
Exercise: Small Actions Big Planner
This exercise will help you break big projects into simple tasks that you’ll want to do, instead of overwhelming ourselves into procrastination.
One Big Day
Whether it’s simple procrastination or the insidiously banal interruptions of the work day, sometimes, we just don’t pace ourselves like we should. Instead, we kick the can down the road, gearing up for what I like to call “One Big Day.”
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