The only way under high heaven
Unless we have an external accountability, if there’s something we should do but don’t want to do, chances are we won’t do it. At least not for long.
Unless we have an external accountability, if there’s something we should do but don’t want to do, chances are we won’t do it. At least not for long.
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
Everything we do in our business either reinforces or damages our market position. Including, or even especially, how our product works and looks.