What do they want to be true? — Kelford Labs Weekly
And how do you make it true?
specific
100 posts
Let your prospects participate — Kelford Labs Daily
So they care more.
What does your work cause? — Kelford Labs Daily
In the real world?
To be right you must be specific — Kelford Labs Daily
Specificity sells.
The power of saying something — Kelford Labs Daily
One single true thing.
What to do when others do what you do — Kelford Labs Daily
Do things differently.
Marketing promises are false predictions — Kelford Labs Daily
Nothing is guaranteed.
To whom are you marketing? — Kelford Labs Daily
Get specific.
Do your words inspire action? — Kelford Labs Daily
So they know what to do.
The problem with personas — Kelford Labs Daily
They’re not real.
“A fact draws us in” — Kelford Labs Daily
Give them something to imagine.
Don’t display, demonstrate — Kelford Labs Weekly
Promoting a personalized process.
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