Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
specific
100 posts
Kelford Labs Daily: The best award is a sale.
Not performance, but precision.
Kelford Labs Daily: Where your position is built
In the prospect, not the product.
Kelford Labs Daily: Beholding value
Forget the competition, focus on the customer.
Kelford Labs Weekly: Specific, Clear, and Focused Value
Articulating your value for your very best customers.
Kelford Labs Daily: Increasing your value with marketing
3 elements of great marketing.
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
Kelford Labs Daily: What’s your service mosaic?
Addressing the “buffet problem”
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: What and Why of Value Propositions
And how to use them.
Kelford Labs Daily: Burning focus
One thing for one customer at one time.
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Showing of 100 posts