Kelford Labs Daily: Increasing your value with marketing
3 elements of great marketing.
specific
100 posts
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
Kelford Labs Daily: What’s your service mosaic?
Addressing the “buffet problem”
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: What and Why of Value Propositions
And how to use them.
Kelford Labs Daily: Burning focus
One thing for one customer at one time.
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Daily: What do your customers say?
Their words, not yours.
Kelford Labs Daily: The stripe in the toothpaste
Separate to demonstrate
Kelford Labs Daily: What to focus on
What your best customers value most.
Kelford Labs Daily: Stand for something
Singularly credible.
Kelford Labs Weekly: Value Writing Follow-Along
Writing based on your value, step by step.
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