How to build a marketing team you trust
When I work with the leaders of marketing teams, I’ll often hear that their job has slowly mutated into mere oversight.
structure
54 posts
How to cause the effects of marketing
I’ve written before about my love of bad horror movies. In so many cases, it’s clear that the director didn’t want to make a movie. They wanted to have made a movie. And there’s a huge difference between those two desires.
Are you DEWing it?
Your marketing needs a “do not pass go” strategy. You need an order of operations to know what to check, and in what order, to make sure you’re doing the right things.
Nothing ever goes as planned
We don’t need to predict what’s going to happen. We just have to prepare.
“Ring the bell.”
Marketers especially, but really any type of expert, often have to get our ideas approved by committees, groups, or boards. In any of these cases, we run into the usual problem: Everyone on a committee or in a group has their own opinion and their own mark they want to make.
“There’s no such thing as a marketing emergency”
I thought the best way I could be helpful to you today is to just make your marketing a little easier. A little bit less stressful or overwhelming, so you can focus on other things.
“Stop the willpower madness”
Marketing efforts don’t fail. They stop. Like New Year’s Resolutions, our marketing efforts simply peter out and fade away over time.
But what should you DO?
What are you actually supposed to do to get the clients you really want?
How I’ll get what I want this year
I used to think the secret to getting what I wanted was to have an ambitious goal, to state it publicly, and to exert as much effort as I could in that direction, as fast as I could. But I was wrong. That doesn’t actually work.
What is there to meet about?
Frequent marketing meetings are often a sign of marketing struggles. Of course, when marketing is struggling, we tend to meet about it. But the meeting itself is part of the problem, or at least a symptom of a greater one.
The noise before defeat
“The bold move is the right move, except when it’s the wrong move.”
What does “strategy” mean?
What does “strategy” even mean? What’s your definition? Do you see it as just a “synonym for expensive,” as one economist called it?
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