Zero Plan Part 3: Mitigating Major Risks
Plan to avoid the worst outcomes.
uncertainty
29 posts
Daily Lab: Marketing is formed not started
Make marketing a habit
Daily Lab: Making something out of nothing
Planning for a zero, so you don’t have to feel like one.
Daily Lab: Plan to keep playing
Don’t give up, get better.
Daily Lab: Plan to be disrupted
Make a plan to learn
Daily Lab: “We must feel our way.”
Permission to prepare.
Daily Lab: Before you can measure, you must make
Sometimes, we’ve got to create the information we want to measure.
Daily Lab: Uncertainty vanishes.
The anxiety that comes with the uncertainty of marketing isn’t a requirement to do great work.
Daily Lab: A bitter lesson
If your marketing is struggling, unless you’re doing nothing, you’re probably doing too much.
How to savour uncertainty
A lot of business owners are putting off working on their marketing strategy. They’re waiting for things to settle down, for the market to become more stable, or to simply have more certainty about the way things are going to go. But the problem is that they’re likely to be waiting forever.
Nothing ever goes as planned
We don’t need to predict what’s going to happen. We just have to prepare.
Anything is better than indecision
“With a ton of charts and a wondrous plan, he comes, behold, the Research Man. Give him four and twenty scholars, give him twenty thousand dollars, and in two months he’ll bring to view, the facts that you already knew.”
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