Daily Lab: The only way to know if it works
Is to try.
validate
18 posts
Daily Lab: Before you can measure, you must make
Sometimes, we’ve got to create the information we want to measure.
Will your marketing work?
Your marketing position is a core part of the structure of your strategy, and of your business. In short, it’s the answer to these five questions:
You can’t throw work against a thinking problem
All of us can get caught in the trap of believing we can simply work our way out of trouble. Hustle culture has taught us that the answer to any given problem is to throw time and effort against it. But the truth is, if you’re going in the wrong direction, going faster doesn’t help.
Focus on the most likely outcomes
It’s easy to panic and imagine the worst-case scenarios for any project we embark on. And it’s just as easy to fantasize about the very best outcomes. But it’s a little more difficult, yet profoundly more important, to analyze the most likely best and worst cases.
Not deciding is still deciding
“The two biggest dangers in decision making are not making enough decisions and then not correcting the bad ones.”— David C. Baker
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