Kelford Labs Daily: Shrink the scope, not the cost
Don’t discount yourself.
value
100 posts
Kelford Labs Daily: “Here is the right method”
How to change minds (you don’t).
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Daily: Snowy demonstration
A classic VW demonstration.
Kelford Labs Daily: The way to sell is to sell
Sample and demonstrate
Kelford Labs Daily: The stripe in the toothpaste
Separate to demonstrate
Kelford Labs Daily: Where do you start?
Start by demonstrating.
Kelford Labs Daily: What to focus on
What your best customers value most.
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Kelford Labs Daily: Marketing you want
Don’t sell, demonstrate.
Kelford Labs Daily: Stand out, don’t fit in
Unique business, unique value.
Showing of 100 posts