Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
value
100 posts
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Kelford Labs Daily: Marketing you want
Don’t sell, demonstrate.
Kelford Labs Daily: Stand out, don’t fit in
Unique business, unique value.
Kelford Labs Daily: Value prop implementation
Promises into action.
Kelford Labs Weekly: Value Writing Follow-Along
Writing based on your value, step by step.
Kelford Labs Daily: Marketing is how you help
So hang onto it.
Kelford Labs Daily: The most valuable thing you’re not doing
Asking your customers.
Kelford Labs Daily: Demonstration visualization
Demonstrating value in person.
Kelford Labs Daily: The big things you don’t do
That others do.
Kelford Labs Daily: Who’s looking for you?
Are you helping them find you?
Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles
How a “masterpiece” ad became a classic mistake.
Showing of 100 posts