Kelford Labs Daily: The stripe in the toothpaste
Separate to demonstrate
value
100 posts
Kelford Labs Daily: Where do you start?
Start by demonstrating.
Kelford Labs Daily: What to focus on
What your best customers value most.
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Kelford Labs Daily: Marketing you want
Don’t sell, demonstrate.
Kelford Labs Daily: Stand out, don’t fit in
Unique business, unique value.
Kelford Labs Daily: Value prop implementation
Promises into action.
Kelford Labs Weekly: Value Writing Follow-Along
Writing based on your value, step by step.
Kelford Labs Daily: Marketing is how you help
So hang onto it.
Kelford Labs Daily: The most valuable thing you’re not doing
Asking your customers.
Kelford Labs Daily: Demonstration visualization
Demonstrating value in person.
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