Where to find marketing gold — Kelford Labs Weekly
It’s hiding in plain sight.
It’s hiding in plain sight.
What are they actually buying?
Focus, not expansion.
Who can you really reach?
No magic, just habits.
Get boring to get better.
Specific, Self-Interest, Attention, Testing
Creating compelling content in a world of AI
Saying what you do instead.
What do they do that you don’t?
At the moment of need, we’re important.
Avoid these to keep moving forward.