Kelford Labs Weekly: Specific, Clear, and Focused Value
Articulating your value for your very best customers.
Weekly Labs
100 posts
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
Kelford Labs Weekly: Wordless Marketing
What would you show?
Kelford Labs Weekly: Stopping Confidently
How to know when you've done enough marketing.
Kelford Labs Daily: The way to know the future
Experiment.
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Kelford Labs Weekly: Value Writing Follow-Along
Writing based on your value, step by step.
Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles
How a “masterpiece” ad became a classic mistake.
Kelford Labs Weekly: Deceptively simple marketing
Simple things are difficult.
Kelford Labs Weekly: Wrapping up 2023
Preparing for a big New Year.
Showing of 100 posts