Video: The ZERO Plan
A video summary of the ZERO Plan framework.
Weekly Labs
100 posts
Daily Lab: Getting a zero.
You can be all right, even when it all goes wrong.
ZERO Plan Part 4: The Final Framework
Putting your ZERO Plan together.
Zero Plan Part 3: Mitigating Major Risks
Plan to avoid the worst outcomes.
Zero Plan Part 2: Hedging
How to bet on your worst outcome.
Lab Notes: AI Prompt Design
A short guide compiling what I’ve learned about getting the outputs you want from a machine you don’t control.
Zero Plan Part 1: Honest Assessment
What will go wrong if you get zero results?
Video: New Tech, Old Marketing
A real-world example of the New Tech, Old Marketing framework.
Crisis Model: Zero Plan
How to plan for the worst marketing outcomes.
Commentary: Bring the future lovingly into being
Change changes things.
Framework: The Opposite Opportunity
Benefit from the latest trend without blending in.
Model: New tech, old marketing
A marketer’s approach to new tech like AI.
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