Kelford Labs Weekly: Don’t convince, connect
You can’t convince someone to want something.
Weekly Labs
100 posts
Kelford Labs Weekly: Everyone has the same bright idea
AI doesn’t make you special. You do.
Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
Kelford Labs Weekly: Specific, Clear, and Focused Value
Articulating your value for your very best customers.
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
Kelford Labs Weekly: Wordless Marketing
What would you show?
Kelford Labs Weekly: Stopping Confidently
How to know when you've done enough marketing.
Kelford Labs Daily: The way to know the future
Experiment.
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
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