Kelford Labs Weekly: Don’t convince, connect
You can’t convince someone to want something.
You can’t convince someone to want something.
The first rule is patience and prep.
Too much marketing won’t help.
Some ideas don’t mix.
How marketing, sales, and branding work together.
AI doesn’t make you special. You do.
Marketing is about standing out, not blending in
Adding more can backfire.
Focus to grow, expand to shrink
How expansion backfires.
Focus is about what we do, not just what we say.
Focus on one to get many.