Daily Lab: We do what we like
People tend to do things they like, and they tend not to do things they don’t like.
Daily Lab: Make your words count
The magic’s not in writing paragraph after paragraph and attempting to capture every element all at once.
Daily Lab: What value, what distance?
Before we get to the art or the science, we have to ask ourselves: What’s the value, and what’s the distance?
Commentary: The art OR science of marketing?
When you need to get your marketing done, you can get trapped thinking it’s a simple science, or an abstract art.
Daily Lab: Don’t try to convince
Marketing gets into trouble when it tries to convince people of things. When it papers over flaws or embellishes facts.
Daily Lab: This is all strategy is
Strategy is simply the structure to work efficiently to get what you want.
Daily Lab: Focus exercise
A quick exercise to hone your marketing focus on your most valuable actions and clients:
Daily Lab: What do you want?
That’s the only hard question.
Daily Lab: Say it to someone
It’s a little silly to make such a basic point, but groups don’t really buy things—people do.
Framework: Fill-in-the-Blanks Content Writing
We’re going to jump past all the theory and do a content writing fill-in-the-blanks exercise.
Daily Lab: Do less, demonstrate more
If you do too much, you’ll never be able to effectively demonstrate it all.
Daily Lab: Progress breeds patience
Marketing is a lot easier, a lot more fun, and a lot less stressful when you’re patient.