Daily Lab: Where does new business come from?
Don’t cold call, deliver value.
anxiety
38 posts
Daily Lab: How worry helps
What to do when things get tough.
Daily Lab: Don’t just work
Fear loses focus.
Daily Lab: Don’t become the emergency
Emergency strategies for crisis and risk communicators.
Daily Lab: What do you need to hear?
The pace was always yours to set.
Daily Lab: The emergency inside
Others only see a challenge
Daily Lab: Uncertainty vanishes.
The anxiety that comes with the uncertainty of marketing isn’t a requirement to do great work.
The Perfect Strategy
If you ask anyone how to create a successful business, there’s a good chance they’ll say: “Talk to customers.” And, they’re right. But, if you don’t know what your best customers actually value most about you, you’re likely to optimize for the wrong things.
The Worry List: Utterly unglamorous, incredibly important
This week’s newsletter builds on last week’s to demonstrate how to use and maintain a Worry List. It’s time to go full flashlight on our worries.
More before they are counted
Worrying can paralyze us. It can keep us from getting our marketing work done, from stretching ourselves beyond our current capabilities, and from experimenting with new strategies and techniques.
You can’t bully yourself to better marketing
Frankly, entrepreneurs and creative types tend to bully themselves. Not because they don’t know what to do, but because they feel like they know exactly what they should be doing, but aren’t. Or can’t.
Not lazy, but afraid
Why do we put off marketing work we know we should be doing? The fact is, if we aren’t confident an action is going to create positive results, we won’t do it. We’ll procrastinate. We’ll avoid it. We’ll make excuses. It’s not because we’re lazy, it’s because we’re scared.
Showing of 38 posts