Kelford Labs Daily: Their perception, your value
There is no market for something nobody wants to buy.
attention
86 posts
Kelford Labs Daily: Burning focus
One thing for one customer at one time.
Kelford Labs Daily: All there is to it
The simple truth of advertising.
Kelford Labs Daily: Popular or purchased?
Demonstrating or Decorating?
Kelford Labs Daily: Make the right impression
Focus on customers, not competitors.
The Marketer’s Law
Attention is a cost.
Daily Lab: “How do I stand out from the noise?”
Don’t cut through the noise—make it quieter.
The Marketer’s Fallacy
Attention is all that matters.
Daily Lab: “The reader is the little car.”
Making it easier to drive through your writing.
Daily Lab: See technology for yourself
You can’t wait for the news to tell you what’s new
Daily Lab: The folly of fame
Focus on value, not followers.
Daily Lab: No funnels, no journeys
Focus on giving attention, not getting it.
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