The seriousness of fun marketing
Marketing you aren’t doing, or don’t like, won’t work. That’s why I’m constantly going on about making it more fun.
avoidance
28 posts
Daily Lab: The easy part is the hard part
Start where you are, not where you aren’t.
Daily Lab: Masking insecurity
With perfectionism.
Daily Lab: Say “No” to Act
Why action requires doing less.
The Perfect Strategy
If you ask anyone how to create a successful business, there’s a good chance they’ll say: “Talk to customers.” And, they’re right. But, if you don’t know what your best customers actually value most about you, you’re likely to optimize for the wrong things.
Don’t make pain the point
Here’s the sneaky secret nobody tells you about the motto, “No pain, no gain.” It works for some people, but not because pain is necessary. But because those people like pain.
How to not fit in
The hardest part about creating a marketing position that’s right for your ideal customers is that it’s necessarily wrong for your non-ideal customers.
More before they are counted
Worrying can paralyze us. It can keep us from getting our marketing work done, from stretching ourselves beyond our current capabilities, and from experimenting with new strategies and techniques.
That which you actually do
Eleanor Roosevelt once said that “action creates its own courage.” Moving forward makes continuing on easier. Taking action builds confidence, and getting what we want is its own motivation.
The only way under high heaven
Unless we have an external accountability, if there’s something we should do but don’t want to do, chances are we won’t do it. At least not for long.
Not lazy, but afraid
Why do we put off marketing work we know we should be doing? The fact is, if we aren’t confident an action is going to create positive results, we won’t do it. We’ll procrastinate. We’ll avoid it. We’ll make excuses. It’s not because we’re lazy, it’s because we’re scared.
End the anxiety of marketing
When we meet with a new client, a very common sentiment is a sense of anxiety that pervades their marketing. Some say they hate it. Some say they like it, but it stresses them out. Others have just been trying to ignore it, or let someone else handle it.
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