Confidence from wrongness — Kelford Labs Weekly
Gaining marketing confidence from making mistakes.
books
100 posts
Demonstrably caring — Kelford Labs Daily
What are you doing to show you care?
Tell a good story, first — Kelford Labs Daily
Your process is your story.
Your process is your position — Kelford Labs Weekly
What you do is what you say.
“What they expect to taste.” — Kelford Labs Daily
Focus on what makes you special, not what makes you small.
“The crowd within” — Kelford Labs Daily
Slowing your marketing down.
Kelford Labs Daily: Less time not writing
Start and keep on til the end.
Kelford Labs Daily: Edit.
Fix what needs fixing.
Kelford Labs Daily: The most important part first
The most important thing is attention.
Kelford Labs Weekly: Everyone has the same bright idea
AI doesn’t make you special. You do.
Kelford Labs Daily: The value of less
Adding more can backfire.
Kelford Labs Daily: Grow your business, not your operation
How expansion backfires.
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