Brand matters more now — Kelford Labs Daily
Building a credible brand.
brand
8 posts
Kelford Labs Daily: Demonstrating Value at a Distance
How marketing, sales, and branding work together.
Daily Lab: Every decision is a marketing decision
What are you demonstrating?
Daily Lab: Contract into relevance
Don’t expand, focus.
Daily Lab: Experts don’t build brands
To grow a sustainable business, though, marketing costs need to go down over time, not up.
The Family Knife is now Kelford Inc.
For the past five and a half years we've been The Family Knife. But we've also been something else. It's something one of our favourite clients told us this summer: "You're not The Family Knife," she said, temporarily breaking our
Don’t build a brand, deserve one.
Today’s newsletter is a shortened and focused version of last week’s rather lengthy article. If you didn’t get a chance to read it, or you just want a version that’s stripped down to the major points, this one’s for you!
“Make Me Laugh”: How to build a brand based on values
Darwin said that he “followed a golden rule, namely, that whenever a published fact, a new observation or thought came across me, which was opposed to my general results, to make a memorandum of it without fail and at once.”
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