Self-promotion feels bad — Kelford Labs Weekly
But routines feel better.
brave
14 posts
Why I hate buying new clothes — Kelford Labs Daily
Because it’s uncomfortable.
The easiest way for marketing to fail — Kelford Labs Daily
is to do nothing at all.
8 Years of Change — Kelford Labs Daily
Kelford Inc.’s Anniversary
Marketing Expertise Marketing — Kelford Labs Weekly
Marketing makes you better.
Kelford Labs Weekly: The stress and pressure of working in public
So how do we handle stress and pressure and work at our best—and lead our teams at theirs—without burning out or burning bridges?
Daily Lab: Your worst story is your best story.
Demonstrate that you learn and grow.
Daily Lab: The illusion of transparency
Nobody knows you’re nervous
You want to be weird
There are only two dependable ways to create a profitable business: By being meaningfully different from your competition in a way that provides greater value to a specific set of customers. Or by being so streamlined, efficient, and operationally effective that you can be the cheapest option.
Average is deadly
“Because George believed he was supposed to find a solution, he did.” Whether we believe it or not, our beliefs affect our actions and our abilities.
How to not fit in
The hardest part about creating a marketing position that’s right for your ideal customers is that it’s necessarily wrong for your non-ideal customers.
It merely failed
The future is a mystery to us all. And that means the greatest risk is in assuming it isn’t. In assuming our plans are perfect and won’t need adjustment.
Showing of 14 posts