The future of Canadian marketing — Kelford Labs Daily
Standing out, not blending in.
camouflage
28 posts
Can’t AI do it for me? — Kelford Labs Daily
You need to practice.
Podcast Appearance: “All Hands on Tech” — Kelford Labs Weekly
“Crafting Compelling Communication”
The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
Standing out from the slop — Kelford Labs Weekly
Creating compelling content in a world of AI
Kelford Labs Weekly: Everyone has the same bright idea
AI doesn’t make you special. You do.
Kelford Labs Daily: Business Camouflage
Marketing is about standing out, not blending in
Kelford Labs Daily: Is it *your* marketing?
The danger of “efficient third parties.”
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
Kelford Labs Daily: Stand out, don’t fit in
Unique business, unique value.
Kelford Labs Daily: The big things you don’t do
That others do.
Showing of 28 posts