The perfect toy doesn’t exist — Kelford Labs Daily
Don’t try to do too much.
clarity
100 posts
The easiest website I ever wrote — Kelford Labs Daily
Was the most difficult.
Making impressions with your content — Kelford Labs Daily
By getting focused.
Real-world positioning test — Kelford Labs Daily
Do they ask follow-up questions?
What you want your clients to say — Kelford Labs Daily
Something specific.
What it took me 500 newsletters to realize — Kelford Labs Daily
We do marketing for communicators.
The objective is perspective — Kelford Labs Daily
So they can see things the way you do.
Effort is a signal to yourself — Kelford Labs Daily
So you don’t get worse.
Movies and marketing that do something — Kelford Labs Daily
Demonstrate or deliver value.
Do your words inspire action? — Kelford Labs Daily
So they know what to do.
Marketing is listening — Kelford Labs Daily
So we know what to say.
Selling without convincing — Kelford Labs Daily
By focusing.
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