Custom-made marketing — Kelford Labs Weekly
At a moment’s notice.
clarity
100 posts
Marketing at a moment’s notice — Kelford Labs Daily
By knowing our measurements.
The problem with personas — Kelford Labs Daily
They’re not real.
“A fact draws us in” — Kelford Labs Daily
Give them something to imagine.
The slippery surface of irrelevant brilliance — Kelford Labs Weekly
The Components of Quality
Demand comes from discovery — Kelford Labs Daily
Find demand, don’t try to make it.
Make your own content — Kelford Labs Daily
It makes you better.
Encoding your message — Kelford Labs Daily
Making marketing memorable.
What we pay attention to — Kelford Labs Daily
Are the things we care about.
Write first, think second — Kelford Labs Daily
Clarity from writing.
This is why we focus— Kelford Labs Daily
To be extraordinary.
Messaging mistakes — Kelford Labs Daily
4 Mistakes to Avoid
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