Original Content in an AI World (Pt. 1) — Kelford Labs Weekly
The importance of originality.
The importance of originality.
Common positioning mistakes.
Inspiring constraints.
Set a timer and get to work.
How expansion backfires.
Don’t discount yourself.
“Strategy is about focus.”
Don’t add, remove.
YOUR best, not THE best.
Pretend you’re lazy
And get more things done.
So your customers know what to say yes to.