Kelford Labs Daily: The best award is a sale.
Not performance, but precision.
credible
58 posts
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
Kelford Labs Daily: The stripe in the toothpaste
Separate to demonstrate
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: The hard part of focusing
It means saying no.
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Kelford Labs Daily: Why should I listen to you?
What’s your perspective?
Daily Lab: One size won’t fit
Use the words your prospects use.
Daily Lab: How’s boring help?
What makes you boring makes you special.
Telling is repelling, proving is moving
If I have to tell you something, you unconsciously assume there’s a reason I can’t show you.
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