Daily Lab: What value, what distance?
Before we get to the art or the science, we have to ask ourselves: What’s the value, and what’s the distance?
Daily Labs
100 posts
Commentary: The art OR science of marketing?
When you need to get your marketing done, you can get trapped thinking it’s a simple science, or an abstract art.
Daily Lab: Don’t try to convince
Marketing gets into trouble when it tries to convince people of things. When it papers over flaws or embellishes facts.
Daily Lab: This is all strategy is
Strategy is simply the structure to work efficiently to get what you want.
Daily Lab: Focus exercise
A quick exercise to hone your marketing focus on your most valuable actions and clients:
Daily Lab: What do you want?
That’s the only hard question.
Daily Lab: Say it to someone
It’s a little silly to make such a basic point, but groups don’t really buy things—people do.
Daily Lab: Do less, demonstrate more
If you do too much, you’ll never be able to effectively demonstrate it all.
Daily Lab: Progress breeds patience
Marketing is a lot easier, a lot more fun, and a lot less stressful when you’re patient.
The Family Knife is now Kelford Inc.
For the past five and a half years we've been The Family Knife. But we've also been something else. It's something one of our favourite clients told us this summer: "You're not The Family Knife," she said, temporarily breaking our
Will your marketing work?
Your marketing position is a core part of the structure of your strategy, and of your business. In short, it’s the answer to these five questions:
Not deciding is still deciding
“The two biggest dangers in decision making are not making enough decisions and then not correcting the bad ones.”— David C. Baker
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