Tell a good story, first — Kelford Labs Daily
Your process is your story.
different
100 posts
“What they expect to taste.” — Kelford Labs Daily
Focus on what makes you special, not what makes you small.
Kelford Labs Weekly: Don’t convince, connect
You can’t convince someone to want something.
Kelford Labs Daily: Focused Marketing Advice
Some ideas don’t mix.
Kelford Labs Weekly: Everyone has the same bright idea
AI doesn’t make you special. You do.
Kelford Labs Daily: Business Camouflage
Marketing is about standing out, not blending in
Kelford Labs Daily: Some of everything or all of nothing
Focus to grow, expand to shrink
Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
Kelford Labs Daily: Beholding value
Forget the competition, focus on the customer.
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Weekly: Wordless Marketing
What would you show?
Kelford Labs Daily: What and Why of Value Propositions
And how to use them.
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