Bridging the credibility gap — Kelford Labs Daily
By focusing on your current expertise.
experience
36 posts
The power of “Yes, but” — Kelford Labs Daily
Amplify believability
Where to find your voice — Kelford Labs Daily
Developing a taste for marketing
The slippery surface of irrelevant brilliance — Kelford Labs Weekly
The Components of Quality
What I’m working on this year — Kelford Labs Daily
Making the work look as good as it works.
Marketing Expertise Marketing — Kelford Labs Weekly
Marketing makes you better.
It’s not them, it’s you — Kelford Labs Weekly
How to be findable.
Updated: Curiosity not commitment — Kelford Labs Daily
Keep creating value.
Framework: Marketing Rangefinder
It helps you look for the answers to: Where are my customers, and how do I reach them?
Daily Lab: Curiosity not commitment
We can’t just deliver on our promise—we have to overdeliver.
The only way under high heaven
Unless we have an external accountability, if there’s something we should do but don’t want to do, chances are we won’t do it. At least not for long.
Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
Showing of 36 posts