Lab Notes: AI Prompt Design
A short guide compiling what I’ve learned about getting the outputs you want from a machine you don’t control.
experiment
63 posts
Where great ads come from
The key to Scientific Advertising
Video: New Tech, Old Marketing
A real-world example of the New Tech, Old Marketing framework.
Daily Lab: Plan to be disrupted
Make a plan to learn
Daily Lab: “We must feel our way.”
Permission to prepare.
Daily Lab: Before you can measure, you must make
Sometimes, we’ve got to create the information we want to measure.
Your marketing won’t work
Your marketing isn’t going to work. At least, not at first. It’s something I call “The Principle of Expected Failure”.
The noise before defeat
“The bold move is the right move, except when it’s the wrong move.”
You’ve already lost that money
You’ve probably tried a lot of things to market your business over the years. And you may have noticed that the tough part isn’t coming up with new ideas to try out. The tough part is stopping the stuff that isn’t working.
Anything is better than indecision
“With a ton of charts and a wondrous plan, he comes, behold, the Research Man. Give him four and twenty scholars, give him twenty thousand dollars, and in two months he’ll bring to view, the facts that you already knew.”
Not an evil at all
"There’s only one thing you can count on...On any given moment in any given day, somebody somewhere is screwing up."
You paid the fare—make sure you arrive
The most important concept in strategy is commitment. Not a commitment to do the same thing forever. Not a stubborn resistance to change. But a commitment to truly give a direction your all.
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