Kelford Labs Daily: What’s your service mosaic?
Addressing the “buffet problem”
focus
100 posts
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Daily: The other type of research
Not just them, but also you.
Kelford Labs Daily: Shrink the scope, not the cost
Don’t discount yourself.
Kelford Labs Daily: Burning focus
One thing for one customer at one time.
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: What to focus on
What your best customers value most.
Kelford Labs Daily: The hard part of focusing
It means saying no.
Kelford Labs Daily: Stand for something
Singularly credible.
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
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