Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
focus
100 posts
Kelford Labs Daily: One word rather than two
Focus on less, not more.
Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
Kelford Labs Daily: The best award is a sale.
Not performance, but precision.
Kelford Labs Daily: Where your position is built
In the prospect, not the product.
Kelford Labs Daily: Beholding value
Forget the competition, focus on the customer.
Kelford Labs Weekly: Specific, Clear, and Focused Value
Articulating your value for your very best customers.
Kelford Labs Daily: Increasing your value with marketing
3 elements of great marketing.
Kelford Labs Daily: What’s your service mosaic?
Addressing the “buffet problem”
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Daily: The other type of research
Not just them, but also you.
Showing of 100 posts