The writing puzzle — Kelford Labs Daily
Finding better words.
messaging
77 posts
All writers are readers — Kelford Labs Daily
Read more, write better.
Kelford Labs Daily: Simple, direct, and real
Write for one, not for everyone.
Kelford Labs Daily: Committee meeting advertising
When everyone gets their way, the customer doesn’t.
Kelford Labs Daily: The secret of effective marketing
One thing at a time.
Kelford Labs Daily: All there is to it
The simple truth of advertising.
Kelford Labs Daily: Nothing to stick to
What’s your context?
Kelford Labs Daily: How clear can you be?
One simple sentence.
Kelford Labs Daily: One thing for one reason
Don’t dilute your marketing.
Kelford Labs Daily: The limits of language
Are they reading or experiencing?
Daily Lab: A simple story structure
How to tell a story.
Daily Lab: One size won’t fit
Use the words your prospects use.
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