Don’t follow the crowd, they’re lost
The average day trader loses money over the course of a year. In fact, according to one study, “only about 4.5 percent of day traders are successful.”
mindset
100 posts
“Stop the willpower madness”
Marketing efforts don’t fail. They stop. Like New Year’s Resolutions, our marketing efforts simply peter out and fade away over time.
Your marketing won’t work
Your marketing isn’t going to work. At least, not at first. It’s something I call “The Principle of Expected Failure”.
You’re not being paid to suffer
A lot of us were raised to believe that, if we’re having fun or doing something we find easy, we’re not really working. And that feeling can stick with us even as business owners, consultants, or creators.
How I’ll get what I want this year
I used to think the secret to getting what I wanted was to have an ambitious goal, to state it publicly, and to exert as much effort as I could in that direction, as fast as I could. But I was wrong. That doesn’t actually work.
Start as close to the end as possible
For anyone who struggles with coming up with topics for their content marketing, I can relate.
The future isn’t real
When we think about “the future” of our business or our marketing, we’re not considering real events. We’re imagining what might happen. No matter how skilled we may be at marketing, our vision of the future is quite literally a figment of our imagination.
Holding on by the eyelids
The business world often tells us to be aggressive. We’re told to project strength and hide weakness. But if there’s one thing that’s clear from my study of high-stakes decision making, strategy, and conflict it’s this: aggression is weakness, and calmness is strength.
Getting better at the wrong things
The astronaut Chris Hadfield once provided perhaps the most important lesson in all of business, life, and marketing: “No matter how bad a situation is,” he wrote, “you can always make it worse.”
The noise before defeat
“The bold move is the right move, except when it’s the wrong move.”
Average is deadly
“Because George believed he was supposed to find a solution, he did.” Whether we believe it or not, our beliefs affect our actions and our abilities.
How to not fit in
The hardest part about creating a marketing position that’s right for your ideal customers is that it’s necessarily wrong for your non-ideal customers.
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