Daily Lab: Is your new strategy working?
How to tell before you see results.
persistence
74 posts
Video: Efficient Persister Walkthrough
Joel walks you through the Efficient Persister framework.
Daily Lab: More is too much
How little can you do, how often?
Framework: Be an efficient persister
How to slow down so you can go faster.
Daily Lab: The end takes care of itself
Take care of the means, and the end takes care of itself.
Model: Efficient Persistence
The only thing you need, the one thing you can’t do without.
Daily Lab: The pace is the point.
To stay fast, slow down.
Commentary: The secret to marketing performance
The only types of organizations who see results from marketing are the ones who do marketing, at least a little bit.
Concepts and Quotes: One Big Day
Last week was a fairly short piece on the “One Big Day” problem, with no quotes or external references. Today, here’s a dive into some of the ideas, models, and quotes that informed my thinking.
The Perfect Strategy
If you ask anyone how to create a successful business, there’s a good chance they’ll say: “Talk to customers.” And, they’re right. But, if you don’t know what your best customers actually value most about you, you’re likely to optimize for the wrong things.
You can’t skip this step
Today’s newsletter is, hopefully, applicable to everyone, but it’s specifically focused on small business owners and consultants. No one else—no agency, partner, or consultant—can care more about your dream, your business, or your marketing than you do.
Marketing never fails.
Marketing never fails. It just stops. It stops because we ran out of money, enthusiasm, or patience.
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