Kelford Labs Daily: Is the opposite silly?
Making real choices.
Making real choices.
What’s your context?
Do less to do more.
Do you know your marketing position?
A quick experiment.
Don’t cut through the noise—make it quieter.
Don’t just market the category you’re in
What you don’t do makes you more valuable.
You’re better than that.
Don’t expand, focus.
Every sale has a cost
So your customers know what to say yes to.