Model: Efficient Persistence
The only thing you need, the one thing you can’t do without.
practice
100 posts
Daily Lab: The pace is the point.
To stay fast, slow down.
Daily Lab: Marketing that always works
Make marketing that makes you better.
Commentary: The secret to marketing performance
The only types of organizations who see results from marketing are the ones who do marketing, at least a little bit.
Daily Lab: Why a daily newsletter?
Why write a daily newsletter?
Daily Lab: Experts don’t build brands
To grow a sustainable business, though, marketing costs need to go down over time, not up.
Video: Content Writing Follow-Along
Grab a pen and paper, or open up a text editor, and write content ideas alongside Leah from Kelford Inc.
Daily Lab: Your marketing is your work
“What marketing can I do that would make me even better at what my customers value most?”
Framework: Fill-in-the-Blanks Content Writing
We’re going to jump past all the theory and do a content writing fill-in-the-blanks exercise.
Exercise: Small Actions Big Planner
This exercise will help you break big projects into simple tasks that you’ll want to do, instead of overwhelming ourselves into procrastination.
Concepts and Quotes: One Big Day
Last week was a fairly short piece on the “One Big Day” problem, with no quotes or external references. Today, here’s a dive into some of the ideas, models, and quotes that informed my thinking.
One Big Day
Whether it’s simple procrastination or the insidiously banal interruptions of the work day, sometimes, we just don’t pace ourselves like we should. Instead, we kick the can down the road, gearing up for what I like to call “One Big Day.”
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