Zero Plan Part 1: Honest Assessment
What will go wrong if you get zero results?
preparation
30 posts
Daily Lab: Making something out of nothing
Planning for a zero, so you don’t have to feel like one.
Crisis Model: Zero Plan
How to plan for the worst marketing outcomes.
Commentary: Bring the future lovingly into being
Change changes things.
Daily Lab: “We must feel our way.”
Permission to prepare.
Daily Lab: How to write quickly
Do the writing part last.
Daily Lab: Farther sight, fewer turns
Change isn’t on its way. It never left.
Daily Lab: Don’t just work
Fear loses focus.
Daily Lab: “Scrubs are cheaper than booms.”
It’s never too late to improve your launch.
How to savour uncertainty
A lot of business owners are putting off working on their marketing strategy. They’re waiting for things to settle down, for the market to become more stable, or to simply have more certainty about the way things are going to go. But the problem is that they’re likely to be waiting forever.
“Genius hesitates”
When we have a new idea, a new business concept, or a new product or service, we’re motivated to move fast. We see everyone else out in the market, seemingly crushing it, and we strive to get in on the action. We think that speed is the key to success. When the opposite is true.
More before they are counted
Worrying can paralyze us. It can keep us from getting our marketing work done, from stretching ourselves beyond our current capabilities, and from experimenting with new strategies and techniques.
Showing of 30 posts