Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
signal
68 posts
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Daily: What and Why of Value Propositions
And how to use them.
Kelford Labs Daily: Is it *your* marketing?
The danger of “efficient third parties.”
Kelford Labs Daily: The stripe in the toothpaste
Separate to demonstrate
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles
How a “masterpiece” ad became a classic mistake.
Kelford Labs Daily: Popular or purchased?
Demonstrating or Decorating?
Kelford Labs Daily: Why should I listen to you?
What’s your perspective?
Daily Lab: You’re already marketing
What value are you demonstrating?
Daily Lab: “How do I stand out from the noise?”
Don’t cut through the noise—make it quieter.
Showing of 68 posts