Kelford Labs Daily: The best award is a sale.
Not performance, but precision.
signal
69 posts
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Daily: What and Why of Value Propositions
And how to use them.
Kelford Labs Daily: Is it *your* marketing?
The danger of “efficient third parties.”
Kelford Labs Daily: The stripe in the toothpaste
Separate to demonstrate
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles
How a “masterpiece” ad became a classic mistake.
Kelford Labs Daily: Popular or purchased?
Demonstrating or Decorating?
Kelford Labs Daily: Why should I listen to you?
What’s your perspective?
Daily Lab: You’re already marketing
What value are you demonstrating?
Showing of 69 posts