The 5 Elements of Intro Copy — Kelford Labs Weekly
Make it memorable.
tradeoff
100 posts
Testing your intro copy — Kelford Labs Daily
5 Questions to Ask
Where your position starts — Kelford Labs Daily
The choices you’ve made.
Updated: Resist the urge to un-decide — Kelford Labs Daily
Make decisions, not chaos.
The Reason to Switch — Kelford Labs Daily
Marketing’s job is to give them one.
Curiosity is better than better — Kelford Labs Daily
Your competitive edge.
Total Demonstrable Market — Kelford Labs Daily
Who can you really reach?
The condition of your position — Kelford Labs Weekly
Common positioning mistakes.
Marketing’s job — Kelford Labs Daily
No magic, just habits.
The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
Half of what to say — Kelford Labs Daily
What do they do that you don’t?
Paint yourself into a corner — Kelford Labs Daily
Inspiring constraints.
Showing of 100 posts