Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
tradeoff
100 posts
Kelford Labs Daily: One word rather than two
Focus on less, not more.
Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
Kelford Labs Daily: Beholding value
Forget the competition, focus on the customer.
Kelford Labs Daily: Reassuring, not disempowering
Involving your clients in your process.
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Weekly: Stopping Confidently
How to know when you've done enough marketing.
Kelford Labs Daily: Shrink the scope, not the cost
Don’t discount yourself.
Kelford Labs Daily: Burning focus
One thing for one customer at one time.
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: What to focus on
What your best customers value most.
Showing of 100 posts