The condition of your position — Kelford Labs Weekly
Common positioning mistakes.
Weekly Labs
100 posts
Standing out from the slop — Kelford Labs Weekly
Creating compelling content in a world of AI
Re-Starting Marketing — Kelford Labs Weekly
Getting back after a pause.
Enticing or Entitled — Kelford Labs Weekly
Which era are you in?
Confidence from wrongness — Kelford Labs Weekly
Gaining marketing confidence from making mistakes.
Your process is your position — Kelford Labs Weekly
What you do is what you say.
Kelford Labs Weekly: Don’t convince, connect
You can’t convince someone to want something.
Kelford Labs Weekly: Everyone has the same bright idea
AI doesn’t make you special. You do.
Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
Kelford Labs Weekly: Specific, Clear, and Focused Value
Articulating your value for your very best customers.
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
Showing of 100 posts