Daily Lab: Marketing that always works
Make marketing that makes you better.
writing
100 posts
Daily Lab: 100% Organic Content
All the content created here on Kelford Labs will be getting a “100% organic” label going forward.
Daily Lab: Why a daily newsletter?
Why write a daily newsletter?
Video: Content Writing Follow-Along
Grab a pen and paper, or open up a text editor, and write content ideas alongside Leah from Kelford Inc.
Daily Lab: Make your words count
The magic’s not in writing paragraph after paragraph and attempting to capture every element all at once.
Daily Lab: Say it to someone
It’s a little silly to make such a basic point, but groups don’t really buy things—people do.
Framework: Fill-in-the-Blanks Content Writing
We’re going to jump past all the theory and do a content writing fill-in-the-blanks exercise.
Model: News, Nope, (K)Nowledge
There’s so much you can write down before you start writing, all of which gives you the structure to hang your ideas on—the frameworks with which to build out your content and communication.
Commentary: Always Know What to Say
Welcome to the background commentary and recommended reading for the “Always Know What to Say” mental model and the “Making Marketing Messages” framework exercise.
“Tell the truth and make it interesting.”
“Tell the truth and make it interesting.” — David Ogilvy Describing his own writing style as “a silk glove with a brick inside it,” Ogvily believed that the best way to make an impression was with facts and information, well stated.
You’re writing it, not reading it
“I can’t write about that, everyone in my industry already knows it.” A friend recently said that to me. They were worried that the marketing content they were working on was too rudimentary, too basic to be impressive. Have you ever worried about that?
Start as close to the end as possible
For anyone who struggles with coming up with topics for their content marketing, I can relate.
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