Kelford Labs Weekly: Specific, Clear, and Focused Value
Articulating your value for your very best customers.
writing
100 posts
Kelford Labs Daily: Understand, then articulate
Value, then verbiage.
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Daily: What do your customers say?
Their words, not yours.
Kelford Labs Daily: Make the story go there now
Put your important stuff first.
Kelford Labs Weekly: Value Writing Follow-Along
Writing based on your value, step by step.
Kelford Labs Daily: Simple, direct, and real
Write for one, not for everyone.
Kelford Labs Daily: All there is to it
The simple truth of advertising.
Kelford Labs Daily: The limits of language
Are they reading or experiencing?
Daily Lab: A simple story structure
How to tell a story.
Daily Lab: Write this before you write anything else
Do you know your marketing position?
Daily Lab: Easy new ideas
Write to someone, write easily
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