Did this work? — Kelford Labs Weekly
A real-world writing demonstration
How do you know there’s a problem? — Kelford Labs Daily
The first step in solving it.
Marketing makes me sick — Kelford Labs Daily
That’s a good sign.
The bad kind of average — Kelford Labs Daily
Carve your own path.
Podcast Appearance: “All Hands on Tech” — Kelford Labs Weekly
“Crafting Compelling Communication”
This is the difficult part — Kelford Labs Daily
Talking about our work.
What do you do? — Kelford Labs Daily
What do you say?
Eagerness or urgency? — Kelford Labs Daily
Timing your marketing
What’s their default destination? — Kelford Labs Daily
Where’s your customer heading?
Your market, their mind — Kelford Labs Weekly
What you can ask to know what to say.
Best or best deal? — Kelford Labs Daily
Who are you talking to?