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The Components of Content — Kelford Labs Daily
Daily Labs content value distance truth tradeoff demo specific

The Components of Content — Kelford Labs Daily

3 Tips for Making Content

Joel Kelly
Jun 5, 2024
Enticing or Entitled — Kelford Labs Weekly
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Enticing or Entitled — Kelford Labs Weekly

Which era are you in?

Joel Kelly
Jun 4, 2024
Brand matters more now — Kelford Labs Daily
Daily Labs trust credible focus value signal specific consistent sustainable brand

Brand matters more now — Kelford Labs Daily

Building a credible brand.

Joel Kelly
Jun 3, 2024
What makes an ideal client? — Kelford Labs Daily
Daily Labs focus value specific curiosity

What makes an ideal client? — Kelford Labs Daily

How I define “Ideal”.

Joel Kelly
May 31, 2024
Making sales faster — Kelford Labs Daily
Daily Labs demand action connection credible value strategy

Making sales faster — Kelford Labs Daily

Who already needs you?

Joel Kelly
May 30, 2024
Production before perfection — Kelford Labs Daily
Daily Labs writing content persistence action process

Production before perfection — Kelford Labs Daily

Finish, then finesse.

Joel Kelly
May 29, 2024
Confidence from wrongness — Kelford Labs Weekly
Weekly Labs commentary confidence failure mistake experiment persistence books creative process

Confidence from wrongness — Kelford Labs Weekly

Gaining marketing confidence from making mistakes.

Joel Kelly
May 28, 2024
Aligning your process with your prospects — Kelford Labs Daily
Daily Labs process position value tradeoff focus specific

Aligning your process with your prospects — Kelford Labs Daily

Where could you be spending your time?

Joel Kelly
May 27, 2024
Demonstrably caring — Kelford Labs Daily
Daily Labs care demo value books signal

Demonstrably caring — Kelford Labs Daily

What are you doing to show you care?

Joel Kelly
May 24, 2024
Focus first, growth second — Kelford Labs Daily
Daily Labs focus strategy position tradeoff specific credible certainty

Focus first, growth second — Kelford Labs Daily

One customer before many customers.

Joel Kelly
May 23, 2024
Wishful Advertising Thinking — Kelford Labs Daily
Daily Labs wish silver bullet experiment measure value fallacy mistake

Wishful Advertising Thinking — Kelford Labs Daily

Ads work once things are working.

Joel Kelly
May 22, 2024
But what if we fail? — Kelford Labs Daily
Daily Labs failure experiment persistence patience mistake

But what if we fail? — Kelford Labs Daily

Marketing as experimentation.

Joel Kelly
May 21, 2024
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