Daily Lab: Your customers don’t care about your costs
Focus on the people who want you to succeed.
Daily Lab: You’re not “better”
You’re better than that.
Video: The ZERO Plan
A video summary of the ZERO Plan framework.
Daily Lab: Your worst story is your best story.
Demonstrate that you learn and grow.
Daily Lab: Getting a zero.
You can be all right, even when it all goes wrong.
Daily Lab: Marketing motivation toolkit
3 ways to make marketing more fun.
Daily Lab: Real customer research
Know your customers, find your prospects.
Daily Lab: Don’t try to sell
Get one step closer.
ZERO Plan Part 4: The Final Framework
Putting your ZERO Plan together.
Daily Lab: “A balloon that has been punctured”
Don’t over-invest in AI
Daily Lab: The easy part is the hard part
Start where you are, not where you aren’t.
Daily Lab: No work is good work
The genius of curiosity