One Big Day
Whether it’s simple procrastination or the insidiously banal interruptions of the work day, sometimes, we just don’t pace ourselves like we should. Instead, we kick the can down the road, gearing up for what I like to call “One Big Day.”
It’s all about Joyful Structure. No, wait, I mean Structured Joy.
Structured Joy and Joyful Structure are two complementary approaches to having a successful and satisfying working (and marketing!) life.
Money-Making Marketing in 5 Steps
The reason your marketing is struggling is not because you don’t know what to do. It’s not struggling because you don’t know what to say. It’s struggling because you hate it.
What’s your bicycle of the mind?
Marketing cannot save a company, nor can it make one.
Spinning Your Marketing Wheels
You know the expression: “All roads lead to Rome.” There are lots of ways to get to the same place. It applies to marketing. There are a lot of ways to do marketing, and an awful lot of them will work.
Telling is repelling, proving is moving
If I have to tell you something, you unconsciously assume there’s a reason I can’t show you.
Don’t persuade, permit.
As a business owner, your job isn’t to talk people into buying from you. You’re not trying to persuade. Instead, your job is to permit.
5 Reasons Not to Work with Me
1. I provide very little documentation The strategy we’ll create together is ultimately yours, so formal documentation needs to be created on your end (with help and support) so that it doesn’t get rejected by your organization’s immune system. And I’m confident you know exactly what
The Perfect Strategy
If you ask anyone how to create a successful business, there’s a good chance they’ll say: “Talk to customers.” And, they’re right. But, if you don’t know what your best customers actually value most about you, you’re likely to optimize for the wrong things.
Don’t build a brand, deserve one.
Today’s newsletter is a shortened and focused version of last week’s rather lengthy article. If you didn’t get a chance to read it, or you just want a version that’s stripped down to the major points, this one’s for you!
“Make Me Laugh”: How to build a brand based on values
Darwin said that he “followed a golden rule, namely, that whenever a published fact, a new observation or thought came across me, which was opposed to my general results, to make a memorandum of it without fail and at once.”
"You'll get eaten alive."
In 1916, the Saturday Evening Post published “Obvious Adams: The Story of a Successful Business Man” by Robert Updegraff. In the story, the titular Adams becomes a sought-after consultant to business leaders who know they've been blinded by their own narrow perspective.