Kelford Labs Daily: Committee meeting advertising
When everyone gets their way, the customer doesn’t.
advertising
26 posts
Daily Lab: Your old marketing hasn’t spoiled
Good marketing keeps.
Daily Lab: Market your own business
Don’t just market the category you’re in
Daily Lab: The perfect flaws
What you don’t do makes you more valuable.
Daily Lab: Hard times, hard sell
How to stand out when styles shift
The Bob Test
How to test your ads before they run.
Daily Lab: The only way to know if it works
Is to try.
Where great ads come from
The key to Scientific Advertising
Daily Lab: 3 Wrong Answers
Avoid the crowded race to the bottom.
Daily Lab: The opposite of advertising
Cold outreach often sends the exact wrong signal.
“Make Me Laugh”: How to build a brand based on values
Darwin said that he “followed a golden rule, namely, that whenever a published fact, a new observation or thought came across me, which was opposed to my general results, to make a memorandum of it without fail and at once.”
Adjust the end to your means
If you don’t have the resources, capabilities, or equipment necessary to make something that looks like it had an enormous budget, or which matches the prevailing trendy aesthetic, try something else.
Showing of 26 posts